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China’s Organic Community Gets New “Organic” Online Addresses
.ORGANIC and .BIO Domain Names Now Licensed for Use in China
SHANGHAI, CHINA - May 16, 2019 - Afilias, the registry operator behind the internet addresses ending in .ORGANIC and .BIO, announced today at BIOFACH China that both addresses have been approved by the China Ministry of Industry and Information Technology (MIIT) for sale in China. This announcement clears the way for organic Chinese businesses and other members of the organic community to have a digital identity that immediately identifies them as “organic.”
The .BIO and .ORGANIC domain spaces, available in the west since 2014, were established to give the organic movement and its global stakeholders an easily identifiable, unique and protected space on the Internet. “By adopting a .ORGANIC or .BIO domain for websites, email or digital marketing, organic farmers, retailers and manufacturers in China can now instantly identify themselves as “organic” and set themselves apart in a crowded online environment.” said Kun Qian, Afilias’ China Country Head. “More than 20,000 organic entities are using their .organic (in the US) and .bio (in Europe) names, making these addresses the best way to communicate “organic” in a globally recognized manner” she added.
Registrants in .BIO and .ORGANIC must agree to abide by the Principles of Organic Agriculture published by IFOAM – Organics International. Afilias has partnered with IFOAM – Organics International, and agreement to their Principles distinguishes these addresses from any others on the internet. “Organic-conscious shoppers in China want confidence that they are dealing with goods and services that are authentically organic,” said Denise Godinho, Head of Communications of IFOAM – Organics International. We are pleased that .ORGANIC and .BIO have been approved for Chinese members of this growing worldwide movement, so their customers can find them online more easily and with more confidence.”
BIOFACH China attendees and others looking to register their own .ORGANIC or .BIO domain name should visit our partner at www.west.cn to get started today! You can find out more about .ORGANIC and .BIO by visiting www.get.organic and www.domains.bio.
Afilias is the world’s second largest domain registry, with over 20 million domain names under management in over 200 top-level domains (TLDs). Afilias powers a wide variety of domains, including TLDs for countries, cities, brands, communities, and generic terms. Afilias’ specialized technology makes internet addresses more accessible and useful through a broad range of applications, including internet domain registry services, managed DNS, and mobile web services. Afilias, Inc. is based near Philadelphia – offices are also located in Dublin, Ireland; Toronto, Canada; New Delhi, India; Melbourne, Australia; Vista, California; and Beijing, China. Afilias holds a Guinness World Records title for the “largest migration of an internet top-level domain in a single transition” for its migration of the .au top-level domain in 2018. For more information on Afilias services please visit www.afilias.info.
About IFOAM-Organics International
IFOAM – Organics International works toward true sustainability in agriculture, from the field through the value chain to the consumer. With more than 820 members in over 127 countries, we are the voice of the global organic movement. United under the mission, ‘Leading Change, Organically’, our organization facilitates capacity development for sustainable production, leads outreach campaigns that encourage consumers to buy more organic, and raises awareness at the policy level around the need to integrate sustainable agriculture into policies related food security, biodiversity protection, and climate change mitigation. To achieve our goal, we train a new generation of organic leaders at our Organic Academy, promote alternatives to certification that are adapted to the diverse needs of farmers, and implement projects that support the conversion of farmers to organic agriculture, strengthen organic supply chains, empower local stakeholders, and raise community awareness around organic.