ORGANIC Domains – Do You Qualify?

Roland LaPlante, Chief Marketing Officer of Afilias, spoke to me in the past about .INFO being the forth most popular domain gTLD in the world. Today, he shares the current outlook on .ORGANIC and what qualifications are needed to own a domain with the TLD.

Mike: Describe for me how .ORGANIC will be seen as the exclusive online destination for members of the organic community.

Roland: While many companies and organizations associate their business with “organic,” there has been no easy way for consumers to identify the ones that are truly in the organic business. They would have to dig into these organization’s web sites to determine their authenticity. Until now! Today, companies registering for a .ORGANIC URL will only get the URL if they pass our verification process. For example, if a farm is USDA Certified, we will check with the certifier to ensure that they are really certified.

Over time consumers will have two reasons to know that EVERY .ORGANIC site is authentic. First, their experience will tell them they are visiting a community member. And second, search engines will begin to rank .ORGANIC sites higher as they become recognized as authoritative and authentic. The growing importance of the organic market coupled with the careful .ORGANIC verification process will enable .ORGANIC to stand apart as the real deal in the organic business while making it easy for consumers to identify and find truly organic goods and services.

Read more at SullysBlog.com

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Posted on Date:
Thursday, October 16, 2014